During the interview

During the Interview   What’s “on the record”: About 67% of journalists infrequently or never explain what being on the record means when interviewing a scientists; only 33% always or most of time explain at what point an interview is on the...

Before the Interview

Before the Interview   Journalists come prepared: 94% of journalist always or almost always read the articles or review the scientist’s research before contacting them for an interview. How much will they explain: 95% of journalists report that they always or...

Guide to being interviewed

What scientists need to know about being interviewed: Preliminary results from SAS USA survey This project started out with an email from a journalist. She was frustrated with the number of times she had dealt with scientists who either asked to see drafts of stories...

Illuminating Complexity: The Art of Science Communication

Ihave always been enamored by the drawings of the neuroatonomist Santiago Ramon y Cajal, one of the fathers of modern neuroscience. His hand drawn renditions of neurons, based on histological examinations of brain slices, are simple, black ink on now golden with age...